Each and every day google keeps on changing the algorithm for ranking, page ranking is the algorithm followed by google search to rank pages, it's a mode for calculating the page usage by taking down the links from different websites, a penalty means google will push your site ranking down, resulting a significant drop in visibility or organic traffic.
"Algorithms are updated minimum of 400-500 times a year"
MARKOV PROCESS :
The process by which future rank of the page is independent or not varied by the past outcomes, it's a stochastic approach based on probability.
The above diagram explains about the two different particulars aft different time intervals “E” and “A” are the different outputs at come out by different intervals or calculations independent on time or previous results.
DAMPING FACTOR :
The factor which determines the continuity of the event at different statistical interface using bayes principles for the probability for an hypothesis.
After all, the main task is of understanding google penalty !
This may be caused by various terms, one is by updates on google search algorithm and by black hat seo, google penalty is the negative impact of the website's search, which is dependent on search algorithm.
This may be caused due to various concepts :
- Link based penalties
- Paid links
- Comment spams
- Blog networking
- Guest postings
Link Based Penalty :
link based penalty is caused due to the results of spam, irrelevant or unnatural or repeated or because of bad backlinks in your website link's profile,google treats this activity as violation of webmaster quality guidelines which attempts to manipulate your site ranking, which in return turns up to REDFLAG, at this stage they will either suspend your website or give you penalty or remove from indexing your site permanently.
Paid Links :
I don't say that all paid links are not good, their are some links which won't do a good job on the site, it's like any number of links can be bought but the usage of them should be proper, their should be no-follow links most of the time.
Comment Spams :
In general known as spamming blogs, in this case usage of do-follow links to promote websites and their wise the organic search content exaggerated and associates the search engine ranking, simply like ad's.
Blogging Network :
Tho blogging network is the better way to promote your websites, but we also need to take of organic results and also results on penalty, private network blogging, outsourcing and link building to a third party network, to get better results on the site search avoid private network blogging.
for more updates and internships on google page ranking and seo :
Article by :
Good one 👍
ReplyDelete